Olivia Palermo To Appear In The New Piaget Possession Campaign
What happens when an international style icon meets a watch and jewellery icon? A multi-faceted collaboration filled with unbridled creativity and a generous dose of elegance. For the second consecutive year, Piaget and Olivia Palermo are collaborating to unveil a collection full of vibrant colours.
As a model, creative director, philanthropist and entrepreneur, Olivia Palermo is a dynamic force in the world of fashion. She wears many different hats and puts her own distinctive spin on everything she does. In many ways, she lives her life by the motto of the iconic Possession collection with its rotating ring design: “Turn and the world is yours”. Supremely confident in her choices, with every single turn of the Possession ring she unlocks a world of infinite possibilities and takes possession of her life.
The introduction of bright and bold Piaget colours to an iconic jewellery collection called for an equally vibrant and colourful collaboration with a woman who embodies the vitality of Possession.
For its second year collaborating with Olivia, Piaget puts a spotlight on the many aspects of her life through film and photography, one vibrant colour at a time and through this campaign, Piaget reveals how she balances many different talents, weaving her life into a colourful tapestry of achievements and adventures.
A style icon with an eye for effortless elegance; Olivia Palermo is just that woman. She fearlessly sets her sights on exploring new territories.
Through six dynamic and short playful films, six different sides of the story’s heroine are captured in six different situations. Whether at work or at play, Olivia Palermo finds herself in a world dominated by one colour at a time – a visual reference to the six vibrant colours of the new Possession collection and the emotions they express.
A constant thread ties the vignettes together, each scene is a colourful episode that illustrates a different aspect of her life, and the different emotions set in motion by the energy of Possession.
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